Effortless style.
One pin holds your hair all day. Nine shades, made to disappear into yours.
The twist and flip0:20
How it works
Pin it.
Forget it.
1
Gather. Gather your hair into a ponytail and hold it with one hand. With your other hand, start twisting the hair and coil it around the base of the pony.
2
Twist and tuck. Keep twisting and coiling until you reach the ends of your hair, then tuck the ends into the bun. Insert the pin straight into the bun, perpendicular to your head. Before it reaches your scalp, flip the pin horizontally in one direction to scoop the ends, then flip it back the opposite way.
3
Wiggle. Wiggle the pin through the bun until it feels secure. The tighter you twist the pony, the stronger the hold. One pin, held all day, with no pulling or damage.
Five pins.
Pick a size.
Shown to scale, standing on the same line. Long or thick hair wants the 7-inch Power Pin; almost everyone else wants the 5.5. The small ones are for styling.
Nine shades to color match.
Created to vanish into real hair. Every shade is built on a neutral undertone, so it shifts toward your hair whether you run warm or cool.
Red carpet tested.
Zoe Saldaña98th Academy Awards · Hair by AvivaMin and Foundation Pins · Cocoa
Dakota JohnsonFestival de Cannes 2025Hero and Min Pins · Cocoa
Alix EarleEarle Meets World premiereFoundation, Min and Hero Pins · Dandelion
Elizabeth Olsen95th Academy AwardsMin Pins · Camel
Why “Day Rate”
The number
I negotiated
every day.
My day rate was the thing I negotiated most in my career. Unequal pay and unequal opportunity are standard in Hollywood, and my industry has a real diversity problem. In 2020, when the calendar cleared and I finally had time to think, I decided to stop undervaluing myself and build something that belonged to me.
Aviva Jansen Perea · Founder & CEO