Why We Color-Match Every Hair Pin We Make

Why We Color-Match Every Hair Pin We Make

Posted by Aviva Jansen Perea on

For years in the chair, I ran into the same problem over and over. A client needed a pin, and every option I had was either "blonde" or "brunette," full stop. Real hair doesn't work in two categories. It has warmth, depth, gray, red undertones, cool undertones, a hundred variations that a generic two-shade system just ignores.

That's the problem I built Day Rate to solve. Every hair pin we make comes in nine color-matched shades, from Ivory and Prosecco on the lighter end through Camel, Fawn, and Cocoa, down to Midnight and Dove for the darkest and grayest tones. The goal isn't to have a lot of colors for the sake of it. It's to actually match the range of real hair we all have.

Here's why this matters more than it might seem. A hair pin that's slightly off from your natural color catches light differently than your hair does. Even from a few feet away, that mismatch reads as hardware. Your eye goes to the pin instead of the style. A pin that's properly matched does the opposite: it disappears, and what people see is the bun, the twist, the updo, not what's holding it together.

This is also part of why I don't think of a French hair pin as a decorative accessory first. The best ones are functional tools that happen to look good, not the other way around. Color match is function. It's part of how the pin does its job.

If you're not sure which shade is right for you, don't just match to your root color or your ends, since most of us have some variation between the two. I usually tell people to hold a pin near their part, where the color is most consistent, and go from there. When in doubt, size down, a shade that's slightly too light tends to blend better than one that's slightly too dark.


Every pin in the Day Rate lineup, from the Petite Power Pin to the Power Pin, comes in all nine shades. Find the one that actually matches your hair, not just the closest category.

Shop by shade · Read the full hairpin guide

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